Starting and surviving in today’s world is tough, but the companies that figure it out have something in common: the pursuit of purpose, alongside the pursuit of profit. An authentic purpose acts as your north star and mobilises people in a way that pursuing profits alone never will. For a company to thrive, it needs to infuse its purpose in all that it does.

In this workshop we look at how practice leaders can connect with purpose, create shared-value and compose a clear and comprehensive narrative. We believe successful companies are built not from the ground up, but from the purpose up.

About the Lecturer: 
Before founding her self named business planning consultancy in 2014, Briony Lumb was architecturally trained and worked as Director of Business Development at global architecture & engineering firm HOK. With previous work spanning across Africa, Asia, the US and the Netherlands, Briony maintains a strong interest and expertise in city identity creation.